Cover up goes incognito! This hydrating crease control concealer with vitamin E and apple seed extract hides dark circles and diffuses fine lines for a silky smooth, ultra natural look. Available in three shades, it's proven to keep skin hydrated for 6 hours. Instrumental test. You can also use it to touch up throughout the day. This double duty hydrating and concealing formula won't cake, crease or settle. Instantly refresh your look by smoothing the 'Fake Up' over any concealer. The 100% said 'Fake Up' hydrates skin. The 100% said 'Fake Up' feels comfortable on skin. The 91% said 'Fake Up' conceals dark circles. Stroke 'Fake Up' concealer underneath each eye. Using your ring finger, pat gently outward to blend away the evidence. Results observed in a consumer panel survey.