American Apparel has always been an outspoken advocate for the LGBTQ+ community. To continue and elevate this tradition, we’re celebrating this year's Pride month with the launch of our "They O.K." campaign. “They O.K.” pays homage to – and is an evolution of – our bestselling "Gay O.K." T-shirts, updated to include everyone across the gender spectrum, with a playful (but pointed) subhead in our messaging: "They O.K.: All pronouns welcome." Our goal was to create a campaign that celebrated the beauty, love, diversity and courage of this community. To stand up loud and proud as allies and advocates. The spirit of inclusion, acceptance and Pride is central to the DNA of our brand. The spirit of inclusion, acceptance and Pride is central to the DNA of our brand. This design is printed on our slim, classic T-shirt in our soft, 50/50 blend. Our lightweight 50/50 blend is an ultra soft fabric, with a worn in feel.
<strong> This is a special edition Pride capsule Item</strong>
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