Since 1973, L'Oreal Superior Preference has been our gold standard in permanent hair color - delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Amazon has made shopping online as simple as it can be. If you're in a quick pinch and need to pick something up, Amazon has you covered. Similarly, Amazon sorts your past purchases and suggests clothes, accessories, and other purchases based on your interests. If you're looking for convenience and speed in your shopping experience, Amazon provides the solution.
Amazon Prime allows you to have free shipping
- Low prices and frequent sales
- 1-Click shopping
Millions of options to choose from